About Us

OUR BRAND IDEA AND INNOVATION
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Our Mission

FIRST PRIDE's mission is to bring you the ultimate chicken experience, delivering high-quality meat products for delectable excitement and delightful experiences. Join us and taste the difference today!

Our Innovation

Indulge in the variety of FIRST PRIDE nuggets today.

Our products feature meat products that balance juiciness and crunch perfectly! We're always on top of the latest food trends, bringing you a wide range of flavours - from tangy Tom Yum to comforting Home Spice and irresistible Sour Cream. With our commitment to quality, each bite is bursting with flavour for a unique experience. Try our delicious selection today and taste the difference for yourself!

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Malaysia'sFavouriteChicken Nugget Brand
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*Source: The survey was conducted among 300 participants who consumed frozen processed chicken during 11-30 January 2023

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3-Step Coating Innovation

FIRST PRIDE's 3-step coating innovation is a game-changer in the world of fried food products. This 3-step Coating Innovation is what guarantees natural crispiness and crunch in every bite. This unique approach to our process sets us apart and is the key to our delicious flavour and texture. Crunchhh!

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